Commentary

4 easy ways to drive offline traffic to your store

Kwang Wei No Comments

There are many factors that can bring customers to your retail store. However, when it comes to the offline channel, you would want to fully capitalize on the foot traffic passing your store on a daily basis. They make excellent customers because they are likely to work/live in the area, making them more likely to be repeat customers or fans who would recommend your products/services to their friends.

1. Make sure your signage is easily recognizable and professional

Your business signage is an immediate representation of your brand image. Unique signages give businesses a personality that customers can better relate to.  With that said, you should make it attractive and recognizable to your target group of customers. For example, by making the signage of a toy store colorful can probably suggest a fun and exciting shopping experience for the child. What is the message you would like to convey to your potential customer? If your current signage fail to convey that message, you may like to do something about it.

You should never compromise on the quality of your signages. Lightbox signs with visible light tube can be both unsightly and compromises on the signage readability. Besides looking unprofessional, your business may also lose credibility and attention from potential customers.

2. Make A Display Window

Is your store located at a popular destination with great foot traffic? If so, capitalize on it by creating a great window that captivates your audience in order to stop them in their tracks. Your window display is your invitation to the passerby. A well-designed window display encourages impulse sales and peaks a customer’s curiosity. It might even tug at their heartstrings, ensuing lasting fond memories of the shopping experience.

3. Display your best products- don’t clutter

You may be selling a wide range of products and services, but that doesn’t mean you shouldn’t prioritize the promotion of one over another. Overly cluttered shop may deter passer-bys from casually strolling in to make purchases. Identify the most eye-catching and popular products. Put them near the entrance or on racks outside of the entrance to attract customers.

If you can already guess what a typical customer is most likely looking for, ensure it is visible and within reach. Don’t wait for the customer to ask, chances are, they may not.

4. Move Out A Portable Sign

Retail stores do not always enjoy the luxury of being located in areas with great foot traffic. You may use a portable signage to direct potential customers to your shop in the event that your shop is not favorably located. A portable sign should also clearly indicate the business you are in and your offerings.  Once again, you should put up your best front instead of attempting to cramp every single product and service onto your signage.

You may also use the signs to raise awareness of a new promotion that you are rolling out. Run more promotional activities to capitalize on foot traffic; make it known with great portable signages strategically located.

 

It may be difficult to capture the attention of your potential customers in the fleeting seconds. Thus, it is even more important employ all the right strategies to raise your chances of being noticed and given the opportunity to impress your customers.

If you are looking for help on professional signages or strategies to drive foot traffic, feel free to drop us a message below and we would be glad to advise you further.

Starting right with a mobile-optimized MVP

Kwang Wei No Comments

Before you develop your solution across different operating platforms, its probably a good practice to validate your concept with an MVP (minimal viable product). This is where you will be able to gather more insights to how well your product performs through actual interactions with your users.

“When the product is finally released, customers don’t like the product, the startup fails – going down with it countless costly work hours and perhaps financial resources invested in full-scale development.”

Startups often begin with an idea for a product that they think people want , in part, fueled by their passion and hence personal biases. They spend months, sometimes years, perfecting that product without ever shipping or showing it to their first perspective customer. When they perform poorly in customer acquisition, it is often because they never spoke to prospective customers and lacked insights to execute the concept effectively.

When the product is finally released, customers don’t like the product, the startup fails – going down with it countless costly work hours and perhaps financial resources invested in full-scale development.

 

Apple or Android first? Its not about the device.

Consider using web applications to reach out to both groups of customers. Modern web applications are responsive, cross-platform and are able to deliver functionalities used to be only available on native solutions such as  real-time communications and push notifications. Rather than deciding on which device to serve, focus on the functionalities and the user experience.

With frameworks such as Ionic and PhoneGap, it is indeed possible to publish ‘wrapped up’ web apps on app stores. Disregarding that, a vanilla web app can be added to homescreen via “Add to homescreen” prompt. This may also imply a less obtrusive workflow as compared with the native applications when it comes to user acquisition. Downloading a native app often requires a higher level of conviction of the value it offers before it happens, as compared to simply accessing a web app from a referral link.

Well- developed web apps perform well across multiple platforms. Designed to be responsive, they would work smoothly across different OS and screen sizes. The pros and cons between web app and native development has been pretty well documented on various articles. Beyond costly development for 2 separate platforms; for the purpose of MVP, allowing users to experience your service before committing to a download should be an important consideration.